If I had a hat, my hat would go off for the people at WestJet. Well played.
This is a relative oldie, but still it’s a great example of simple, direct, well-thought out concepts in advertising.
See? I’m not asking for much. Just don’t make EVERYTHING about a sexy girl with big breasts and skimpy clothing… especially if your product is something that has nothing to do with sex or pleasure. Say for example, auto insurance.
This, as opposed to most of the cheap sex sells crap that comes out of Mexico, is what marketing is all about. Simple, smart, creative and uses humor intelligently. The joke is even directly linked to the value proposition of the end product.
Gotta love it: